• Manager, Digital Marketing - ACP

    Job Location US-TX-Austin
    Job ID
    2018-13992
    # Positions
    1
    Posted Date
    3 weeks ago(10/22/2018 7:32 PM)
    Category
    Marketing (MK)
  • Why Us?

    With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. Built on the legacy of James Edward Hanger, the first amputee of the American Civil War, Hanger is steeped in 150 years of clinical excellence and innovation with a vision to be the partner of choice for products and services that enhance human physical capability. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom.

     

    Hanger, Inc. is an equal opportunity employer - female/minority/disability/vet.

    Could This Be For You?

    Accelerated Care Plus (ACP) is a Hanger company and a leading provider of Evidence-Based Clinical Programs, Leading-Edge Rehabilitation Technologies and Advanced Therapist Training serving over 6,000 healthcare entities and chronic rehab providers throughout the U.S., including the nation's leading Skilled Nursing, Assisted Living, Home Health and Inpatient/Outpatient organizations nationwide.

     

    As the Manager of Digital Marketing for ACP, you will leverage your extensive experience to develop the company’s Digital Marketing and Communications infrastructure. You will further implement marketing strategies that drive both the sales initiatives and company’s brand and value promise. We believe your leadership will add value as you manage a team of marketing professionals in support of this mission. 

    Your Impact

    We believe you will have tremendous impact by:

     

    • Developing and implementing product/program launches in all channels both internally and externally
    • Implementing strategies in the areas of Content Marketing, Digital Marketing, Social Media, SEM, Exhibits/Conferences, and Public Relations
    • Managing marketing and tradeshow budgets
    • Developing tracking standards and reporting on metrics and analytics
    • Planning for and strategic evaluation of the business segments and product portfolio
    • Commercializing new technologies and programs
    • Managing and developing marketing programs and materials such as, advertising, event support and promotions, both print and digital.
    • Determining product requirements and providing input/direction to the product development process
    • Conducting ongoing customer service and VOC surveys
    • Developing messaging and copy for all marketing activities
    • Selecting and managing external agencies
    • Developing and managing internal communications and awareness
    • Developing tools and supporting programs for the sales team
    • Managing and mentoring a small team of marketing professionals

    Minimum Qualifications

    • A bachelor's degree is required with a concentration in business administration or marketing strongly preferred.
    • Four (4) years of experience in Digital Marketing to include successful Social Media and SEM campaigns is required.
    • Two (2) years of experience managing a team of marketing professionals is required.

    Additional Success Factors

    • Expertise in Google Analytics
    • Expertise and demonstrated success in Social Media, Content Marekting, and Google AdWords capagin strategy, development, and implementaion
    • Demonstrated success in launching websites, especially responsive design
    • Acting with integrity in all ways and at all times, remaining honest, transparent, and respectful in all relationships
    • Keeping the patient at the center of everything that you do, building lifelong trust
    • Fostering open collaboration and constructive dialogue with everyone around you
    • Continuously innovating new solutions, influencing and responding to change
    • Focusing on superior outcomes, and calibrate work processes for outstanding results

    Our Investment in You

    • Competitive salary.
    • Competitive health and insurance benefits.
    • Annual target bonus or commission.
    • Paid vacation and sick time.
    • Frequent company update talks with our leadership team.

     

     

    Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The Company will comply fully with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.​​

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed