• Marketing Communications Content Specialist

    Job Location US-TX-Austin
    Job ID
    2018-13413
    # Positions
    1
    Posted Date
    2 months ago(4/30/2018 2:51 PM)
    Category
    Marketing (MK)
  • Why Us?

    With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. Built on the legacy of James Edward Hanger, the first amputee of the American Civil War, Hanger is steeped in 150 years of clinical excellence and innovation with a vision to be the partner of choice for products and services that enhance human physical capability. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom.

     

    Hanger, Inc. is an equal opportunity employer - female/minority/disability/vet.

    Could This Be For You?

    Hanger Clinic, the nation’s leading provider of orthotic and prosthetic solutions seeks a highly-motivated marketing communications business professional with a passion for content marketing. This role reports directly to the Marketing Communications & Creative Services Manager and is responsible for planning and implementing a creative and effective content marketing strategy through all digital and traditional marketing channels.

    Your Impact

    • Research content trends in orthotics and prosthetics as well as the healthcare vertical
    • Set up content marketing initiatives to drive traffic, engagement, conversions, and patient retention
    • Copywriting for e-mails, landing pages, web pages, paid ads, etc.
    • Creation of buyer-centric narratives and their corresponding deliverable plans through content
    • Map content strategy to targeted audience segments and personas
    • Work closely with the digital marketing team to ensure great content finds the right audience and to manage workflows for each audience segment
    • Monitor content performance, ensuring it meets SEO guidelines, has cross-links and clear calls to action.
    • Own the editorial calendar and content library
    • Ensure content adheres to our brand standards and communicates our value proposition
    • Own the approval process; ensure content is run through the necessary review channels in a timely manner (compliance, legal, etc.)
    • Work with subject matter experts and key stakeholders across the company to come up with innovative content opportunities to effectively reach and convert our target audiences.
    • Create visually-appealing versions of content including infographics and custom website graphic; work with agency partners as needed.

    • Lead and assist other marketing initiatives as assigned.

    Minimum Qualifications

     

    Bachelor's degree in marketing or related area AND two years’ marketing experience with at least 1 year of content marketing strategy and execution experience  "OR"  High School Diploma with 6 years of relevant experience. 

     

    Additional Success Factors

     

    • Work examples and references must be provided. 
    • English communication skills both orally and in writing a must.
    • Strong copywriting and editing skills (writing examples will be requested).
    • Experience with marketing automation platforms and CRM solutions
    • Up-to-date with the latest inbound marketing trends and SEO best practices
    • Highly creative with experience identifying target audiences and devising content strategies that engage, inform and motivate.
    • Strong proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
    • Strong collaboration and process management skills
    • Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
    • Flexibility to quickly and seamlessly transition between projects.
    • Self-starter with excellent organizational skills.
    • Act with integrity in all ways and at all times, remaining honest, transparent, and respectful in all relationships.
    • Keep the patient at the center of everything that you do, building lifelong trust.
    • Foster open collaboration and constructive dialogue with everyone around you.
    • Continuously innovate new solutions, influencing and responding to change.
    • Focus on superior outcomes, and calibrate work processes for outstanding results.

     

    Bonus:

    • Strong Adobe Creative Suite (Photoshop, Illustrator, InDesign) experience
    • Experience with HubSpot and Salesforce
    • Healthcare marketing experience
    • Both B2B and B2C marketing experience
    • HTML/CSS knowledge

    Our Investment in You

    • Competitive salary.
    • Competitive health and insurance benefits.
    • Annual target bonus or commission.
    • Paid vacation and sick time.
    • Frequent company update talks with our leadership team.

     

     

    Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The Company will comply fully with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.​​

     

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