Product Marketing Manager III

US-TX-Austin
Job ID
2017-12632
# Positions
1
Posted Date
1 month ago
Category
Marketing
US-TX-Austin

Overview

With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. Built on the legacy of James Edward Hanger, the first amputee of the American Civil War, Hanger is steeped in 150 years of clinical excellence and innovation with a vision to be the partner of choice for products and services that enhance human physical capability. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom. Hanger, Inc. is an equal opportunity employer - female/minority/disability/vet.

 

 

Overview:

 The Market Development Manager is responsible for developing opportunities in both current and adjacent markets and all upstream marketing activities. This includes conducting ongoing market research and analysis to uncover opportunities and address unmet needs through innovative program and product development, managing products and programs lifecycles, gathering and prioritizing requirements, defining the product vision, and working closely with product development, clinical, and regulatory/operations teams to deliver successful products and programs. It also includes

Responsibilities

  • Conduct market research, forecasts, and sales analytics to identifies market shifts, trends, threats and opportunities
  • Develop and implement strategies to maximize on uncovered opportunities in the entire Physical Rehabilitation care continuum. Current and adjacent markets.
  • Maintain high level of product, regulatory and market knowledge
  • Work with Marketing Manager to develop and execute launch, advertising, awareness, and lead-gen campaigns
  • Work with Marketing Manager to develop and execute the company’s Content Marketing strategy
  • Work with Marketing Manager to product product/program specials, promotions and events
  • Lead the marketing development effort to bring new products and programs from concept through commercialization
  • Develop, organize and lead product/program and sales/marketing training (internal and external)
  • Be a Brand Champion!
  • Build key relationships with internal and external customers.
  • Continuously analyze sale and market data and trends
  • Manage budget
  • Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Interface with R&D to develop product line extensions and product improvements
  • Run beta, A/B and pilot programs with early-stage products and programs
  • Develop the core positioning, messaging, product packaging and content
  • Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses
  • Provide in-depth analysis of market, industry and competitors
  • Develop and implement a company-wide go-to-market plan, working with all departments to execute
  • Collaborate with industry thought-leaders, product/program/customer champions
  • Other duties as assigned

Qualifications

  • Minimum of 5 years of experience in marketing medical devices and/or services. Physical Therapy experience preferred.
  • B.A./B.S. degree, preferably including formal studies in business
  • MBA preferred but not required
  • Experience managing medical device products, from development through launch
  • Experience in Home Health (HH), Outpatient (OP), Hospital and Skilled Nursing (SNF), settings preferred
  • Market research experience
  • Demonstrated success defining and launching successful products
  • Excellent teamwork skills
  • Experience with cross-functional teams that include engineering, manufacturing, regulatory, sales, and marketing staff
  • Excellent written and oral communication skills including presentation experience to large and diverse audiences
  • Seasoned experience using Microsoft PowerPoint, Word and Excel
  • Ability to travel 25-50%

Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The Company will comply fully with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.​​

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